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Event 

Title:
Fund Development Series- Treating Donors as Customers
When:
Wed. Nov 23, 2011 - Wed. Nov 23, 2011 10:00 am - 11:30 am
Category:
Participant Event Registration

Description

Fund Development Series

  • Date: Wednesday, November 2nd, 9th, 16th, 23rd 2011
  • Time: 10:00AM- 11:30AM
  • Participant Registration Deadline: October 26, 2011
  • Participant Registration: Fund Development Series
  • Cost: $186.00 Full Series or $55/session
  • Community Locations: Fort McMurray, Hanna, Innisfail, Olds, Sundre, Vegreville.

PART I: Are You Struggling With a Mining Disaster? Wednesday, November 2nd

Examine what types of information you need to capture to fully understand and engage your donors and funders. Leave those spreadsheets and lists behind. Neither relationships nor opportunities are supported when using mine-less data.

 

PART II: Who’s Watching Your Big Asset? Wednesday, November 9th

Many charities operate based on the money they raise through donations. The list of donors represents an invaluable asset that needs to be managed. Donors look for accountability and a few simple rules can help to ensure you keep your ‘asset’ in good shape.

PART III: Kill the Clutter! How to Work Smarter Wednesday, November 16th

Tools are used to assist us in our work. Today’s tools come in the form of electronic documents, spreadsheets, presentations, graphics and more. Learn how to create a simple KMS (Knowledge Management System) to support not one, but all members of your organization.

PART IV: Treating Your Donors as Customers Wednesday November 23rd

There are many options for donors when they want to give charitable dollars. How do you keep your donors committed to your charity? The answer may be found in how your favorite retail outlet retains your patronage.

Much like a business, the first transaction a customer makes determines future activity. For an owner, repeat business is their ‘bread and butter’ as attracting new customers is time consuming and costly. The same can be said for charities. That first donation can be the start of a long term relationship, or not. Treating your donors as your customers only makes sense when building a win-win relationship. Learn how to build your loyalty program!


Speaker

 

sharon_batschease_fund_dev Sharron Batsch is a successful entrepreneur and business person known for her creative thinking and “never say can’t” attitude. She is the designer of @EASE Fund Development Software. Sharron successfully developed and managed an extensive microcomputer training program for the University of Manitoba, and chaired numerous conferences and special events. She has spoken internationally and nationally at business conferences introducing the concept of knowledge management and productivity strategies. She has taught in the computer technology departments for both SAIT and NAIT. An engaging speaker, Sharron specializes in Keep It Simple; Act Boldly!